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New Research Finds Majority Of Marketers Not Maximizing Customer Data

As marketers continue to adopt a variety of interactive tools to mix up campaign initiatives, new research has…

Industry News January 3
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Building Your Lead Scoring Model: Essential Steps

By David Lewis, CEO, DemandGen International Editor's Note: The following article is a follow up to a column…

Demanding Views January 3
Acquisition demand generation Roost self-service marketing solutions social media for B2B social media management verticalresponse VerticalResponse acquires Roost

VerticalResponse Adds Social Media Technology Platform To Marketing Tools With Acquisition of Roost

VerticalResponse, a provider of self-service marketing solutions for small businesses, recently announced its acquisition of Roost, a privately…

Industry News December 21
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