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New Research Finds Majority Of Marketers Not Maximizing Customer Data
As marketers continue to adopt a variety of interactive tools to mix up campaign initiatives, new research has…
Industry News January 3Building Your Lead Scoring Model: Essential Steps
By David Lewis, CEO, DemandGen International Editor's Note: The following article is a follow up to a column…
Demanding Views January 3VerticalResponse Adds Social Media Technology Platform To Marketing Tools With Acquisition of Roost
VerticalResponse, a provider of self-service marketing solutions for small businesses, recently announced its acquisition of Roost, a privately…
Industry News December 21