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MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution
By Alicia Fiorletta, Associate Editor Executing campaigns across different verticals and segments is a growing challenge for most marketers,…
Industry News August 2A Prescription for Healthier Marketing
By Joe Chernov, VP of Content Marketing, Eloqua Social media and demand generation are becoming marketing's equivalent of…
Industry News August 2Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011
With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to…
Industry News July 29