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MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution

By Alicia Fiorletta, Associate Editor Executing campaigns across different verticals and segments is a growing challenge for most marketers,…

Industry News August 2
Eloqua Joe Chernov lead generation Word of Mouth Marketing Association
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A Prescription for Healthier Marketing

By Joe Chernov, VP of Content Marketing, Eloqua Social media and demand generation are becoming marketing's equivalent of…

Industry News August 2
BUnchball content marketing Custom Content Council gamification

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to…

Industry News July 29
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