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Silverpop Adds 380 Clients, Sees Growing Interest In Marketing Automation

  Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed…

Industry News January 24
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B2B Marketers Struggle With Data Quality, NetProspex Report Finds

NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or…

Industry News January 23
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Infographic: What Your Facebook Page Needs

Facebook can be an effective lead generator for marketers who pay attention to all of the necessary elements, including…

January 23
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Campaign Optimization Series
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Strategy & Planning Series