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B2B marketing Christine Elliot content curation content strategy featured
Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…

Feature February 5
AI automation B2B commerce personalization Sitecore visitor experience website design website experience
%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…

News Brief February 4
b2b lead generation b2b prospecting solutions lead generation multilingual outreach Reach Supreme Sopro
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands, to expand its reach in Europe.

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…

Industry News February 3
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