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budget Forrester Marketing planning research
Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…

Demanding Views December 16
State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly…

December 16
6sense ABM Accountbased marketing api integration Demand Acceleration Platform Integrate precision demand marketing precision targeting targeting
Integrate, 6sense Partner To Provide More Precise Targeting For Joint Users

Integrate, 6sense Partner To Provide More Precise Targeting For Joint Users

Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, teamed up with 6sense, a predictable revenue platform,…

Industry News December 15
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