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How To Drive Business Value At Hybrid Events

How To Drive Business Value At Hybrid Events

In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital…

Demanding Views August 10
ABM CrowdTwist customer experience intent data MRP Prelytix Predictive Analytics SaaS technology
Q&A With MRP's Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies…

Blog August 10
CMO Spend CMOs Digital Channels digital plays Gartner
New Gartner Research: CMOs Reallocate Marketing Budgets To Accommodate The Shift To Enterprise-Wide Digital Plays

New Gartner Research: CMOs Reallocate Marketing Budgets To Accommodate The Shift To Enterprise-Wide Digital Plays

Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today's digital-first…

Industry News August 10
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