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Salesforce Acquires Evergage
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…
Industry News February 3
First Steps With Intent Data? Start With Sales
Marketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can…
Demanding Views February 2
Demandbase Launches Dynamic Audiences Designed To Automate ABM Campaigns
Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their…
Industry News January 31
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
