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Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…

Demanding Views May 7
AI Brian Giese buying groups demand generation Demand Units InsightBASE intent data Kerry Cunningham Sirius Decisions Summit SiriusDecisions True Influence Version 40
True Influence Unveils InsightBase 4.0 To Monitor Intent Of Buying Groups

True Influence Unveils InsightBase 4.0 To Monitor Intent Of Buying Groups

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019…

Industry News May 6
ActOn Software Adaptive Web AI artificial intelligence Kate Johnson KPI personalization
Act-On Adds Real-Time Website Personalization Capabilities To Platform

Act-On Adds Real-Time Website Personalization Capabilities To Platform

Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to…

Industry News May 6
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