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Drift Launches Email Platform With Chatbot Messaging Capabilities
Drift, a conversational marketing platform, announced the launch of its email platform designed to help businesses turn email…
Industry News March 15Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation
Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation…
Case Studies March 15B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights
B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…
Industry News March 14