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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…
Industry News June 28
Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement
Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed…
Industry News June 27
Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy
Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…
Case Studies June 27
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
