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#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
#B2BMX content marketing content strategy DigitasLBi Jonah Berger Second City Works
Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report's annual conference—marketers must go…

Industry News February 23
#KCA #KillerContentAwards
The 2017 Killer Content Awards: Spotlighting Innovative Brands Embracing The New Rules Of  Buyer Engagement

The 2017 Killer Content Awards: Spotlighting Innovative Brands Embracing The New Rules Of Buyer Engagement

The days of product-specific content and marketing "selfies" are long gone. You don't want that, and neither do…

February 22
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