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How To Build Personas That Actually Work
I hate being the bearer of bad news, but I must tell you something — just about everything…
Demanding Views February 3
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…
Industry News February 3
Salesforce Grabs UX Design Agency Sequence To Bolster Offerings
Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This…
Industry News February 2
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
