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algorithmic attribution brand engagement cross channel crosschannel customer journey Forrester Consulting study Visual IQ
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
content marketing content strategy infographic video marketing
How To Plan An Effective Viral Video Strategy

How To Plan An Effective Viral Video Strategy

Why do B2C companies get to have all the fun when it comes to going viral? This infographic…

August 30
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SiriusDecisions Launches B2B Digital Marketing Courses With Manhattanville School Of Business

SiriusDecisions Launches B2B Digital Marketing Courses With Manhattanville School Of Business

B2B research and advisory firm SiriusDecisions has partnered with Manhattanville School of Business to offer a B-to-B Digital…

Industry News August 29
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series