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The Campaign Confidence Gap

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more…

December 8
Auctioncom buyer engagement CenturyLink Demandbase marketo Mendix personalization targeting & personalization web personalization
B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and…

Industry News December 7
ABM Accountbased marketing alignment MarTech metrics
Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

I've had more than a few conversations with B2B marketers lately who are starting to question the amount…

Blog December 7
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series