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customer journey Invoca phone call attribution salesforce
Invoca Adds Phone Call Data To Customer Journey With Salesforce Marketing Cloud Integration

Invoca Adds Phone Call Data To Customer Journey With Salesforce Marketing Cloud Integration

Call intelligence company Invoca unveiled its new platform for the Salesforce Marketing Cloud designed to connect inbound phone…

Industry News May 20
big data Hawthorne Direct Marketing analytics ROI
Big Data Requires Marketers To Embrace The “Science And Art” Approach

Big Data Requires Marketers To Embrace The “Science And Art” Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be…

Demanding Views May 20
Hubspot Inbound Marketing Leadspace Predictive Analytics sales
Leadspace Debuts Predictive Analytics Integration For HubSpot

Leadspace Debuts Predictive Analytics Integration For HubSpot

Predictive analytics solution vendor Leadspace has unveiled integrations with inbound marketing and sales platform HubSpot.

Industry News May 19
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