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Salesforce Updates Further Blur The Line Between Marketing And Sales

Salesforce Updates Further Blur The Line Between Marketing And Sales

The convergence of marketing and sales for a holistic view of the customer was the key theme at…

Industry News May 11
ABM Akoonu content marketing marketo Pardot
Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module

Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module

Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded…

Industry News May 11
buying journey Forrester Research GoDaddy Lori Wizdo sales funnel
From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…

Blog May 10
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