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ActOn Software Andy MacMillan marketing automation marketing operations Raghu Raghavan
Act-On Software CEO: Automation Evolution Will Scale Marketing's Role Within Organizations

Act-On Software CEO: Automation Evolution Will Scale Marketing’s Role Within Organizations

With Andy MacMillan, Act-On Software In an interview with Demand Gen Report, Act-On Software CEO Andy MacMillan discussed…

Industry News April 8
Cloudwords content globalization marketing automation Scott Yancey
5 Global Marketing Challenges And How To Overcome Them With Automation

5 Global Marketing Challenges And How To Overcome Them With Automation

The wider you cast the net, the more fish you'll catch. The saying holds true for marketing too.…

Demanding Views April 8
customer experience Economist Intelligence Unit EIO engagement marketo mobile
Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020

Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020

To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized,…

Industry News April 8
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