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Accountbased marketing big data Bombora Erik Matlick Marketing analytics marketing and sales alignment
How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
B2B buyers industry research integration onboarding
Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers

Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers

Today's B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely.…

Industry News June 24
lead capture lead nurturing marketing automation SharpSpring
SharpSpring Adds Page- And Blog-Building Tools To Its Marketing Automation Platform

SharpSpring Adds Page- And Blog-Building Tools To Its Marketing Automation Platform

Marketing automation provider SharpSpring announced the launch of a landing page builder and blog builder. The capabilities will…

Industry News June 23
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