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InsideView Marketing analytics marketing and sales alignment metrics roundtable
B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

Sales and marketing are not aligned within most organizations, and it has been a common pain point for…

Industry News November 18
#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…

Industry News November 18
lead nurturing Lead scoring Leslie Fine Predictive Journeys Predictive marketing salesforce
Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…

Industry News November 18
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