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Most B2B Marketers Have Attribution Models
Nearly three-quarters (74.6%) of marketers use some type of attribution model. However, just a little more than one-quarter…
November 10
Demandbase Launches B2B Data Cloud, Adds Job Function Targeting
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company's network IP address identification technology…
Industry News November 10
Mintigo Unveils Predictive Lead Nurture Tool
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects' engagement with…
Industry News November 9
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
