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Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…
Industry News October 16
Yesler Acquires Lead Lizard, Extends Marketing Automation Offerings
B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The…
Industry News October 15
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
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Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
