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B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…
Industry News October 7
Killer Content Q&A: Influential Partnerships Can Further Boost Content Strategies
B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging…
Demanding Views October 6
Steps To Building A Data-Strong Organization
For a well-rounded marketing strategy, B2B companies need a healthy flow of accurate data on their target industries…
October 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
