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Equinix Shortens Sales Cycle, Boosts Lead Gen With TouchCommerce Live Chat Tool
As more people weigh in on buying decisions, the B2B sales cycle continues to grow into a prolonged…
Industry News May 1
Adobe Unveils Microsoft Partnership, Tighter Cloud Integrations
Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and…
Industry News May 1
Study: B2B Marketers Call Account-Based Marketing A “Must-Have,” While Only 20% Have Programs
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented…
Industry News April 30
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
