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B2B Marketers Must Leverage Actionable Data To Direct The Customer Journey
With 70% of the buyer's journey being directed by the customer, progressive B2B marketers are using data to…
Industry News April 6
Integrate Unveils Campaign Measurement App For Oracle Eloqua Users
Integrate, a cloud-based marketing platform provider, launched its Closed-Loop Media Optimizer app for Oracle Eloqua users. The app…
Industry News April 3
Janrain Integrates With Oracle Marketing Cloud To Enable More Targeted Messaging
Janrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to…
Industry News April 2
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
