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B2B Marketers Leverage The Marketing Cloud To Personalize Engagement
Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies…
Industry News March 11
Marketers Slow To Adopt Virtual Events
While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not…
March 11
How to Create and Use Fact-Based B2B Personas
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile.…
Demanding Views March 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
