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How to Create and Use Fact-Based B2B Personas
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile.…
Demanding Views March 10
Invoca For Search Tracks Calls And Clicks Across Devices, Channels
Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile…
Industry News March 10
Making Marketing Data Actionable: 4 Ways Analytics Track and Build Better Engagement
Who? Mike TomitaSr. Marketing ManagerMarketo Andrew GaffneyEditorDemand Gen Report When? On-demand
March 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
