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B2B Content2Conversion buyer's journey campaign framework content metrics Developing A Content Architecture Matt Papertsian personas SiriusDecisions
B2B C2C 2014 Matt Papertsian Sirius

Content2Conversion Conversations: Test, Target, Learn And Measure Content Performance

Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…

Industry News April 29
CRM customer activity customer profile customer records eTrigue eTrigue DemandCenter Jim Meyer marketing automation SugarCRM VP and General Manager
Etrigue SugarCRM logos

eTrigue Integrates SugarCRM Into DemandCenter

Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to…

Industry News April 29
Bill Johnson CEO Cultivation Capital marketing automation sales automation Salesvue
Salesvue

Salesvue Scores $3M In Funding To Boost Marketing, Add Functionality

Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and…

Industry News April 28
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