by James Hickey | Feb 11, 2026 | Blog
Brent Wees, renowned AI trainer and industry disruptor, is bringing his expertise to B2BMX 2026 with a clear message: Evolve or be left behind. While others are still talking about AI, we’re making it happen with our first-ever AI Hackathon. Get ready for the B2B...
by Brian Perks, Chief Strategy Officer, Five by Five (5x5) | Feb 10, 2026 | Demanding Views
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries have greatly impacted the effectiveness of long-form content, condensing the buyer journey and forcing marketers to rethink how...
by James Hickey | Feb 10, 2026 | Blog
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange (B2BMX), powered by Advertising Week Titled Building a Sexy Brand in an Unsexy Industry, Samba makes the case for human-to-human brand building...
by James Hickey | Feb 10, 2026 | News Brief
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, according to a report from tvScientific’s 2026 State of Performance...
by James Hickey | Feb 9, 2026 | News Brief
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and buying group level. With B2B programmatic spend projected to...
by James Hickey | Feb 9, 2026 | News Brief
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner. The acquisition brings together four of the top B2B software review platforms with complementary global audiences and datasets to...
by James Hickey | Feb 9, 2026 | Blog
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical challenges and opportunities in modern marketing. This year’s program dives deep into cutting-edge topics, offering a forward-looking...
by Bill Hobbib | Feb 6, 2026 | Demanding Views
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive, and hard to justify to a CFO. Millions of dollars for 30 seconds of attention feels reckless when you live in a venture capital or private equity-backed...
by Vince Barsolo | Feb 6, 2026 | Demanding Views
When President Trump recently urged tech leaders to “win the AI race,” the business world responded with the usual surge of urgency, pressure, investment, and anxiety. Business and marketing leaders are already operating inside a constant mandate to drive growth, do...
by James Hickey | Feb 5, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Feb 5, 2026 | News Brief
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier provider of highly curated contacts and company intelligence. This strategic move further cements Intentsify’s position as the market leader for B2B...
by James Hickey | Feb 5, 2026 | Case Studies
When tracking the results of a marketing investment can seem like a black box, impossible at times to know what truly drives results. This was the reality for a leading B2B SaaS company specializing in people analytics and workforce intelligence that struggled to...
