by Bill Hobbib | Feb 6, 2026 | Demanding Views
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive, and hard to justify to a CFO. Millions of dollars for 30 seconds of attention feels reckless when you live in a venture capital or private equity-backed...
by Vince Barsolo | Feb 6, 2026 | Demanding Views
When President Trump recently urged tech leaders to “win the AI race,” the business world responded with the usual surge of urgency, pressure, investment, and anxiety. Business and marketing leaders are already operating inside a constant mandate to drive growth, do...
by James Hickey | Feb 5, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Feb 5, 2026 | News Brief
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier provider of highly curated contacts and company intelligence. This strategic move further cements Intentsify’s position as the market leader for B2B...
by James Hickey | Feb 5, 2026 | Case Studies
When tracking the results of a marketing investment can seem like a black box, impossible at times to know what truly drives results. This was the reality for a leading B2B SaaS company specializing in people analytics and workforce intelligence that struggled to...
by James Hickey | Feb 4, 2026 | Blog
Imagine trying to build a skyscraper on a foundation of loose gravel. You can have the best architects and the finest materials, but without a solid base, the structure is doomed. In the world of marketing, your database is that foundation. For years, marketers have...
by James Hickey | Feb 4, 2026 | News Brief
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead capture, automation,...
by James Hickey | Feb 4, 2026 | Feature
The NFL championship game is one of the truly last events that brings large numbers of viewers to a single event. But even that is a challenge now as viewers are scrolling on their phones for the latest social media reactions or in their family and friends text...
by David Ashe | Feb 3, 2026 | Demanding Views
I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw—literally on a brain scan—how people respond differently to human and artificial intelligence (AI) feedback. The research, conducted by Allego with neuroscientist...
by James Hickey | Feb 3, 2026 | Blog
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of...
by James Hickey | Feb 3, 2026 | News Brief
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want— authentic storytelling Overall, nearly 83% of consumers in the 2026...
by James Hickey | Feb 2, 2026 | News Brief
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand influence tactics. In a report from 3Thinkrs’ titled, ‘How to Win Influence in B2B tech: A CMO’s Marketing and Communications Playbook for...
