by James Hickey | Feb 5, 2026 | News Brief
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier provider of highly curated contacts and company intelligence. This strategic move further cements Intentsify’s position as the market leader for B2B...
by James Hickey | Feb 5, 2026 | Case Studies
When tracking the results of a marketing investment can seem like a black box, impossible at times to know what truly drives results. This was the reality for a leading B2B SaaS company specializing in people analytics and workforce intelligence that struggled to...
by James Hickey | Feb 4, 2026 | Blog
Imagine trying to build a skyscraper on a foundation of loose gravel. You can have the best architects and the finest materials, but without a solid base, the structure is doomed. In the world of marketing, your database is that foundation. For years, marketers have...
by James Hickey | Feb 4, 2026 | News Brief
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead capture, automation,...
by James Hickey | Feb 4, 2026 | Feature
The NFL championship game is one of the truly last events that brings large numbers of viewers to a single event. But even that is a challenge now as viewers are scrolling on their phones for the latest social media reactions or in their family and friends text...
by David Ashe | Feb 3, 2026 | Demanding Views
I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw—literally on a brain scan—how people respond differently to human and artificial intelligence (AI) feedback. The research, conducted by Allego with neuroscientist...
by James Hickey | Feb 3, 2026 | Blog
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of...
by James Hickey | Feb 3, 2026 | News Brief
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want— authentic storytelling Overall, nearly 83% of consumers in the 2026...
by James Hickey | Feb 2, 2026 | News Brief
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand influence tactics. In a report from 3Thinkrs’ titled, ‘How to Win Influence in B2B tech: A CMO’s Marketing and Communications Playbook for...
by James Hickey | Feb 2, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 2, 2026 | Feature
Benedict Evans, a renowned independent analyst and thought leader in the tech industry, is set to captivate audiences at the upcoming B2BMX 2026 with his keynote, “AI Eats the World.” Known for his ability to distill complex technological trends into...
by Matt Bartels | Jan 30, 2026 | Demanding Views
As we head into 2026, the media industry faces a unique set of challenges in sales compensation. Media organizations must navigate aligning pay for performance and balancing increasingly integrated portfolio sales while developing compensation programs that can flex...
