Demand Gen Report
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...
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Solution Spotlight: Acquisio Performance Media Platform
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for…
Solution Spotlight December 19Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also…
Industry News December 18News Briefs: Lean Startup Expert Joins HubSpot Advisory Board
'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent…
Industry News October 19





















