by James Hickey | Jan 22, 2026 | Feature
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and brand building even as the doubling down on new technologies, such as artificial intelligence (AI). Those are the conclusion from Madison Logic experts based...
by James Hickey | Jan 22, 2026 | Case Studies
Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or delayed follow-up can mean losing highly qualified leads to a competitor within minutes. Yet many firms struggled with...
by James Hickey | Jan 21, 2026 | Blog
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have...
by James Hickey | Jan 21, 2026 | Feature
In an era where artificial intelligence can generate content in milliseconds, one critical element remains impossible to automate: trust. As the digital landscape becomes increasingly crowded with AI-generated noise, connecting with the humans behind the screen has...
by Stephen Magli, CEO and Founder, AI Digital | Jan 20, 2026 | Demanding Views
Why Media Will Finally Rebuild for AI in 2026 The media industry nears its breaking point. For the past ten years, we have referred to each new platform, automation tool, and algorithm as a “transformation.” In reality, we’re merely adding layers to a system...
by James Hickey | Jan 20, 2026 | News Brief
Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate real marketing work and infuse insights directly into execution. Rather than introducing dozens of narrow agents or AI assistants,...
by Kris Flank, CEO of LunarLinks | Jan 19, 2026 | Demanding Views
Digital Marketing in 2026: From Funnels to Feedback Loops For decades, marketers in the United States treated the funnel like a sacred relic. Awareness at the top. Conversion at the bottom. Predictable. Orderly. Comforting — like mac and cheese for the data-driven...
by James Hickey | Jan 19, 2026 | Blog
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. A marketer, writer, and speaker, Faus’ keynote is focused on how trust is the one...
by James Hickey | Jan 19, 2026 | Blog
Imagine trying to build a skyscraper on a foundation of loose sand. No matter how beautiful the glass facade or how modern the interior design, the structure is doomed to instability. For years, marketing teams have operated like builders focusing on the drapes while...
by Erika Rollins | Jan 16, 2026 | Demanding Views
AI Will Reshape Brand, Demand, And Trust Marketing teams are entering 2026 with a clear signal from buyers. People are paying closer attention to how brands behave, how they communicate and how they use data. Teams that respond with clarity, emotional intelligence and...
by Jeremy Meade | Jan 16, 2026 | Demanding Views
For more than a decade, third-party data has powered the digital advertising economy. What began as a wide-open marketplace built on speed and experimentation is now defined by a new set of rules. Privacy regulations, responsible sourcing, and transparency have...
by Tony Uphoff, CEO, Pipeline360 | Jan 15, 2026 | Demanding Views
5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing is due for an honest reckoning. Massive shifts in buyer behavior and demographics are resetting how demand gets created. Budgets keep tightening, ROI expectations keep...
