by James Hickey | Jan 15, 2026 | News Brief
Cvent has acquired another content platform built focused on B2B webinars and events. ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by Cvent. The purchase by the meetings,...
by Evaldas Mockus, VP of Marketing at Omnisend | Jan 14, 2026 | Demanding Views
Four Top Marketing Trends for 2026 By the end of 2026, it’s predicted that people will send and receive 392.5 billion daily emails. With a 68:1 ROI for emails, this may seem like a blessing for many companies. However, breaking through the noise can be challenging as...
by James Hickey | Jan 14, 2026 | Blog
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. A marketer, writer, and speaker, Faus’ keynote is focused on how trust is the one...
by James Hickey | Jan 14, 2026 | Feature
With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s essential. AI is redefining how brands connect with audiences, from the collapse of traditional demand generation funnels to the...
by Christina Bottis | Jan 13, 2026 | Demanding Views
Outpace Competitors in 2026 B2B marketing today is defined by potential. But for most teams, the friction from internal silos and slow approvals is killing momentum. With 89% of teams reporting that internal breakdowns impact revenue, go-to-market (GTM) teams must...
by James Hickey | Jan 13, 2026 | News Brief
2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands 2X’s capabilities from marketing execution to complete GTM orchestration, making it one of the first...
by Paul Bell, President of 33Across | Jan 12, 2026 | Demanding Views
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for publishers. The newsstand preceded the radio dial, which begat the TV guide, which was unseated by the search engine and, ultimately, the algorithm. Throughout it...
by James Hickey | Jan 12, 2026 | Blog
In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more. That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology,...
by James Hickey | Jan 12, 2026 | News Brief
DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The 2026 State of Performance Marketing: Exposing the Marketing Data...
by Ross Meyercord | Jan 9, 2026 | Demanding Views
The Algorithm Economy: Why Your Demand Generation Strategy Is Missing the Real Buyer There is a seismic shift underway in demand generation, and many marketing leaders are scratching their heads on how to move forward. Buyers used to rely on search engines to discover...
by Mario Peshev, DevriX | Jan 8, 2026 | Demanding Views
The Revenue Generating, Unifying Force Your Team Needs for 2026 Where the economy is headed is anyone’s guess. Are we in an artificial intelligence (AI) bubble that’s poised to pop? Will persistent inflation curb consumer spending? Will geopolitical turmoil stifle...
by James Hickey | Jan 8, 2026 | Case Studies
In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI, and media attention clustered around high-profile founders and hype. This dynamic had the potential to influence PolyAI’s ability to...
