by James Hickey | Jan 12, 2026 | News Brief
DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The 2026 State of Performance Marketing: Exposing the Marketing Data...
by Ross Meyercord | Jan 9, 2026 | Demanding Views
The Algorithm Economy: Why Your Demand Generation Strategy Is Missing the Real Buyer There is a seismic shift underway in demand generation, and many marketing leaders are scratching their heads on how to move forward. Buyers used to rely on search engines to discover...
by Mario Peshev, DevriX | Jan 8, 2026 | Demanding Views
The Revenue Generating, Unifying Force Your Team Needs for 2026 Where the economy is headed is anyone’s guess. Are we in an artificial intelligence (AI) bubble that’s poised to pop? Will persistent inflation curb consumer spending? Will geopolitical turmoil stifle...
by James Hickey | Jan 8, 2026 | Case Studies
In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI, and media attention clustered around high-profile founders and hype. This dynamic had the potential to influence PolyAI’s ability to...
by Marie Aiello, SVP of Client Services, ContinuumGlobal | Jan 7, 2026 | Demanding Views
The Year Human Intelligence Becomes the Marketer’s True AI Advantage For all the talk about artificial intelligence (AI) revolutionizing marketing, 2025 taught us a critical truth: efficiency doesn’t equal intelligence. Many organizations saw faster turnarounds and...
by James Hickey | Jan 7, 2026 | Blog
In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more. That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology,...
by James Hickey | Jan 7, 2026 | Feature
Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep. Success in the modern B2B landscape requires precision, not just...
by Loreal Lynch, CMO at Jasper | Jan 6, 2026 | Demanding Views
2026: The Year Marketing Becomes an AI-Orchestrated System Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly...
by James Hickey | Jan 6, 2026 | Blog
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have...
by James Hickey | Jan 6, 2026 | News Brief
WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads. This integration offers a more efficient path to Wunderkind’s high-impact CTV format for all Yahoo DSP buyers via private...
by Saul Marquez, CEO and Founder of Outcomes Rocket | Jan 5, 2026 | Demanding Views
Where B2B Marketing Goes Next: A Data-Backed Look at 2026 As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target...
by James Hickey | Jan 5, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
