by James Hickey | Jan 5, 2026 | News Brief
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility, according to a report from 10Fold. After several years of fluctuating spend and shifting priorities, marketers are redefining how they invest. Brand awareness has emerged...
by Christy Ferguson, Gartner Marketing Practice | Jan 2, 2026 | Demanding Views
Break the Mold: How B2B CMOs Can Drive Growth with Buyer-Centric Campaigns in 2026 As B2B marketing enters a new era, CMOs face a critical crossroads: continue down the conventional path of consumer-style branding, or pivot toward strategies that truly reflect the...
by Katie Miserany, CCO & Global Head of Marketing at SurveyMonkey | Jan 1, 2026 | Demanding Views
B2B Marketing Has Changed More In Two Years Than In The Last Ten. Here’s What Matters Now. If you feel like B2B marketing has mutated overnight, you’re not alone. The last two years have redefined buyer behavior, how teams operate, how channels perform, and what...
by James Hickey | Dec 30, 2025 | Blog
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level...
by Al Lalani | Dec 30, 2025 | Demanding Views
The Shift From ‘AI Tools’ to ‘AI Systems’: Why B2B Marketing Leaders Are Building Orchestrated Intelligence If your marketing team looks like most B2B organizations right now, you’ve accumulated quite the AI toolkit over the past eighteen...
by James Hickey | Dec 29, 2025 | Blog
As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At the 13th annual webinar Strategy and Planning Series hosted by...
by Jason Eubanks, CEO & Co-founder, Aurasell | Dec 29, 2025 | Demanding Views
When Implementing AI, Don’t Repeat the Mistakes of the Past Why GTM leaders must rethink how they adopt AI, not just which tools they choose Marc Benioff recently sounded the alarm on artificial intelligence (AI) innovation outpacing customer adoption. But the real...
by James Hickey | Dec 26, 2025 | Blog
School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand Gen Report’s inaugural Summer Camp, we explored new concepts, tactics, and creative vehicles, especially when the chaos of the year settled during the warm summer...
by Sanjay Varnwal, Co-Founder & CEO, Spyne | Dec 26, 2025 | Demanding Views
Over the past few years, the automotive retail business has quietly become one of the most advanced testing grounds for artificial intelligence (AI)-driven sales and marketing. Dealerships that once relied on walk-ins and phone calls are now using intelligent systems...
by Er Jia “CJ” Jiang, Co-Founder and VP Growth & Operations at Redcar | Dec 23, 2025 | Demanding Views
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By 2025, one thing became undeniable: artificial intelligence (AI) stopped being a “tool” and became an operational layer. Nowhere was this more visible than in how startups and...
by James Hickey | Dec 23, 2025 | Blog
In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on the industry, how to drive business through growth, and attending...
by James Hickey | Dec 22, 2025 | Blog
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an advantage— it’s a necessity. This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry. These...
