Demand Gen Report

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B2BMX 2026 Tracks: Building Teams That Drive Success

Great marketing starts with great leadership. The Leadership & Culture track at B2BMX 2026, powered by Advertising Week, focuses on how marketing leaders are rethinking how teams work, grow, and...

Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now

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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28

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Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…

Uncategorized February 27