Demand Gen Report
Pipeline Growth 101: Data, Content, and AI Innovations for Success
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 reveled how marketers are navigating the challenges and opportunities of pipeline growth in today’s business landscape. The survey found top-performing...
Latest Posts
Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…
Feature December 26The Top 5 Sales Tips For B2B Salespeople
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…
Feature December 24How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…
Industry News December 19