by Bill Walsh, Mediafly CEO | Dec 18, 2025 | Demanding Views
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales and revenue enablement is not a new idea. For years, companies have leveraged data to understand what their customers are doing, customize sales...
by James Hickey | Dec 18, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
by Patrick Shea - CoFounder - AdDaptive | Dec 17, 2025 | Demanding Views
AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and you’ll hear that it’s going to revolutionize everything overnight … or it’s overhyped technology that can’t deliver on its promises. The reality, as with...
by Adam Tanguay, Head of Growth, Jordan Digital Marketing | Dec 16, 2025 | Demanding Views
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what brands successfully optimizing their Reddit presence have earned themselves in the realm of organic discovery in 2025. Why? Reddit, once known as the...
by James Hickey | Dec 16, 2025 | News Brief
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been confronting as well From Gen Z to Boomers, each generation differs in...
by Josh Baez | Dec 15, 2025 | Demanding Views
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to describe the last year in B2B marketing, it’s this: buyers are doing a lot more work on their own, and they’re doing it earlier than most vendors want to admit. More often...
by James Hickey | Dec 15, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 15, 2025 | News Brief
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship. Data from Walnut’s AI and The New Guard of B2B Sales details this of...
by James Hickey | Dec 12, 2025 | Blog
Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard...
by Eric Anderson, CEO of Walnut | Dec 12, 2025 | Demanding Views
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer experience of shopping so enjoyable that a healthy portion of consumers consider it healing in...
by James Hickey | Dec 11, 2025 | News Brief
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant pressure to adapt their sales strategies and motivate their teams effectively. The Xactly Incent AI Agents address these...
