by James Hickey | Dec 15, 2025 | News Brief
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship. Data from Walnut’s AI and The New Guard of B2B Sales details this of...
by James Hickey | Dec 12, 2025 | Blog
Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard...
by Eric Anderson, CEO of Walnut | Dec 12, 2025 | Demanding Views
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer experience of shopping so enjoyable that a healthy portion of consumers consider it healing in...
by James Hickey | Dec 11, 2025 | News Brief
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant pressure to adapt their sales strategies and motivate their teams effectively. The Xactly Incent AI Agents address these...
by James Hickey | Dec 11, 2025 | News Brief
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond simple data integration to create a unified engine that...
by James Hickey | Dec 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Dec 10, 2025 | Feature
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate them into their workflows At the forefront of this usage were AI agents...
by James Hickey | Dec 9, 2025 | News Brief
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major evolution in how enterprise brands connect with buying committees worldwide. The expansion, part of Madison Logic’s ABM portfolio, removes typical...
by James Hickey | Dec 9, 2025 | Blog
With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B...
by James Hickey | Dec 8, 2025 | News Brief
Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers. The partnership comes as Reddit has emerged as one of the most influential platforms for B2B...
by James Hickey | Dec 8, 2025 | News Brief
The Association of National Advertisers’ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability to measure marketing’s impact on financial...
by AJ Sunder, Co-founder and Chief Information and Product Officer, Responsive | Dec 5, 2025 | Demanding Views
Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in a way that seems professional at first glance, containing attributes such as smooth grammar, consistent tone, neat paragraphs....
