Demand Gen Report

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Landbase Acqusition Offers Expansion into Inbound Marketing

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through...

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16

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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15

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Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13