by James Hickey | Dec 11, 2025 | News Brief
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond simple data integration to create a unified engine that...
by James Hickey | Dec 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Dec 10, 2025 | Feature
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate them into their workflows At the forefront of this usage were AI agents...
by James Hickey | Dec 9, 2025 | News Brief
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major evolution in how enterprise brands connect with buying committees worldwide. The expansion, part of Madison Logic’s ABM portfolio, removes typical...
by James Hickey | Dec 9, 2025 | Blog
With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B...
by James Hickey | Dec 8, 2025 | News Brief
Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers. The partnership comes as Reddit has emerged as one of the most influential platforms for B2B...
by James Hickey | Dec 8, 2025 | News Brief
The Association of National Advertisers’ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability to measure marketing’s impact on financial...
by AJ Sunder, Co-founder and Chief Information and Product Officer, Responsive | Dec 5, 2025 | Demanding Views
Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in a way that seems professional at first glance, containing attributes such as smooth grammar, consistent tone, neat paragraphs....
by James Hickey | Dec 4, 2025 | Case Studies
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the world’s top companies to protect their data. As the company continued to scale, it needed to expand brand awareness and drive deeper engagement with potential customers...
by James Hickey | Dec 3, 2025 | Blog
For years, marketers have chased the “perfect moment” — that signal, that spike, that perfect time to act. But by the time those signals appear, buyers are already deep in someone else’s funnel. The truth is the “perfect moment” doesn’t exist anymore. The systems we...
by James Hickey | Dec 3, 2025 | News Brief
B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as an orchestrated portfolio The research from Horizon Business, titled Connect the Dots to Win, reveals that B2B marketers...
by James Hickey | Dec 2, 2025 | News Brief
Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content development services. The key to the news offering is Brandi AI, an intelligence-driven platform for artificial intelligence (AI)...
