by Amanda Hollenbeck | Oct 3, 2019 | Industry News
Gartner has agreed to acquire TOPO, a research and advisory firm for sales and marketing organizations, to better help companies continue to grow revenue faster and sustain that growth. Terms of the deal were undisclosed. Providing insightful resources and advice to...
by Amanda Hollenbeck | Oct 3, 2019 | Industry News
Engagio has launched Orchestrate, a solution designed to enable automated, high-impact plays across advertising, sales engagement, direct mail, CRM and marketing automation channels. The account-based marketing solution aims to help teams target accounts at each point...
by Terry Moffatt | Oct 2, 2019 | Industry News
For any channel marketer trying to keep pace with Cisco’s Marketing Velocity program, the challenge got a little harder this summer. Not only did Cisco connect and integrate the components of Marketing Velocity, its best-in-class channel program under one...
by Amanda Hollenbeck | Oct 1, 2019 | Industry News
ZoomInfo has launched FormComplete, a new tool designed to pre-populate visitor data with records from ZoomInfo’s database to limit the amount of fields prospects have to fill out when accessing content or other marketing collateral. The FormComplete capturing...
by Brian Faussette | Oct 1, 2019 | Industry News
Invoca, an AI-driven call tracking company, has unveiled Signal Discovery, a tool designed to provide marketers with insights into first-party conversation data from high-intent consumers. As part of the company’s Signal AI Conversational Analytic...
by Amanda Hollenbeck | Oct 1, 2019 | Blog
While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is...
by Amanda Hollenbeck | Sep 30, 2019 | Industry News
BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers with insights into viewing and buying behavior of target audiences in their industry. As part of BrightTALK’s Intent Leads solution...
by Theresa O'Neil, Showpad | Sep 27, 2019 | Demanding Views
It happens all the time — in search of a new front-line sales manager, leadership looks to the high performers on the sales team and promotes the best to the new management position. After all, a great sales representative is the perfect person to lead a team of sales...
by Amanda Hollenbeck | Sep 26, 2019 | Solution Spotlight
Sendoso aims to help companies rise above the noise with a fully integrated solution designed to eliminate the need for spam and create extraordinary touch points across the entire customer lifecycle. The solution aims to solve sourcing, physical warehouse storage,...
by Amanda Hollenbeck | Sep 26, 2019 | Industry News
Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine...
by Amanda Hollenbeck | Sep 25, 2019 | Industry News
Vidyard announced the availability of Free and Pro versions of its video hosting service. The new offerings aim to help teams easily develop video content and improve audience engagement — ultimately making video content creation more accessible to SMB and mid-market...
by Amanda Hollenbeck | Sep 25, 2019 | Industry News
B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and communication across the organization with strong teams. This requires...
