by James Hickey | Mar 27, 2026 | News Brief
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams to run paid marketing across platforms without a dedicated paid media operator by executing campaign changes directly through artificial...
by Derek Gerber, Director of Growth B2B, Power Digital | Mar 27, 2026 | Demanding Views
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the campaigns you’re running. Here’s the reality: most B2B...
by James Hickey | Mar 26, 2026 | News Brief
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects John Petralia as CMO Isaac Schechtman Joins 33Across as Chief Product Officer TECH B2B Marketing Adds Digital Marketing Expert Donna Wilson...
by James Hickey | Mar 26, 2026 | News Brief
Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising Multiply officials charaterize...
by James Hickey | Mar 26, 2026 | Feature
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation scales, the value of genuine engagement has never been higher. At B2BMX 2026, powered by Advertising Week, DemandView...
by James Hickey | Mar 25, 2026 | News Brief
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing Engine (SME), providing enterprise marketers with an end-to-end solution for hyper-personalized,...
by James Hickey | Mar 25, 2026 | News Brief
Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive Revenue System with 1mind’s artificial intelligence (AI) digital teammates designed to accelerate pipeline from first touch to...
by Keith Turco, Madison Logic CEO | Mar 24, 2026 | Demanding Views
Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups often have difficulty aligning. Finance rightfully leans into ROI. IT measures risk. Operations inquires about implementation lift. Executives consider...
by James Hickey | Mar 24, 2026 | Blog
In the B2B sector, change is no longer a periodic disruption; it has become a constant, driving force. The The 2026 B2B Trends Research Report illuminates this reality, showing how budget and staffing limitations directly impact both productivity and creative output....
by James Hickey | Mar 24, 2026 | News Brief
A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers prioritize peer validation over traditional vendor marketing in the early stages of the buying journey. The co-branded research study, titled The...
by James Hickey | Mar 23, 2026 | Blog
The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence (AI) is changing how campaigns run— seemingly overnight. Yet marketing teams are still expected to deliver predictable pipeline. How...
by James Hickey | Mar 23, 2026 | News Brief
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions. This acquisition integrates...
