by James Hickey | Nov 17, 2025 | News Brief
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver better results amidst flat budgets, lean teams, and the rapid disruption from artificial intelligence. The report, Marketing Under Pressure: Inside the Minds...
by Barbie Mattie, Sr. Principal, Marketing Strategy Consultant, 2X | Nov 14, 2025 | Demanding Views
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth rates or investor expectations. Those numbers set the tone— but rarely reflect the reality of marketing execution. Marketing leaders are then asked to...
by James Hickey | Nov 13, 2025 | Case Studies
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare apps like Uber and Bolt, offering a flexible and cost-effective alternative to...
by James Hickey | Nov 12, 2025 | Feature
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career, not understanding the shorthand used can make you feel lost. The vocabulary of marketing is not static; it evolves alongside technology and strategy....
by James Hickey | Nov 11, 2025 | News Brief
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with...
by James Hickey | Nov 11, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Nov 10, 2025 | News Brief
A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The report, Has Martech Failed Marketers?, analyzed 384 conversations with marketing leaders and...
by Steve Niemiec, Chief Revenue Officer, Informa TechTarget | Nov 7, 2025 | Demanding Views
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply not how deals are closed. Today’s buying environment is defined by high-stakes,...
by James Hickey | Nov 6, 2025 | News Brief
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing...
