by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Nov 10, 2025 | News Brief
A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The report, Has Martech Failed Marketers?, analyzed 384 conversations with marketing leaders and...
by Steve Niemiec, Chief Revenue Officer, Informa TechTarget | Nov 7, 2025 | Demanding Views
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply not how deals are closed. Today’s buying environment is defined by high-stakes,...
by James Hickey | Nov 6, 2025 | News Brief
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing...
by James Hickey | Nov 6, 2025 | Blog
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
by James Hickey | Nov 6, 2025 | News Brief
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now live for all users, the platform brings together email...
by James Hickey | Nov 5, 2025 | Feature
Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect has real consequences: stalled deals, unused content, and widespread team burnout. The GTM Performance Gap Report from Highspot found 10% of...
by James Hickey | Nov 4, 2025 | News Brief
Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new Curated Ecosystem Audiences, Bombora applies its unique ability to translate high-value B2B data into actionable digital audience...
by James Hickey | Nov 4, 2025 | News Brief
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of...
by James Hickey | Nov 3, 2025 | News Brief
Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps technology leaders make smarter, faster decisions by...
