by James Hickey | Oct 29, 2025 | Blog
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness and demand generation into a single,...
by James Hickey | Oct 28, 2025 | News Brief
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial intelligence (AI) search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing...
by James Hickey | Oct 28, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence...
by James Hickey | Oct 27, 2025 | News Brief
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The company is the most widely used CTV ad buying...
by James Hickey | Oct 27, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
by Andrea Duffy-Cabana, Senior Director of Paid Media at Anteriad | Oct 24, 2025 | Demanding Views
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT and Perplexity are taking a share of searches away from Google, and present search...
by James Hickey | Oct 23, 2025 | Blog
Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots or copywriting assistance) without building an...
by James Hickey | Oct 23, 2025 | News Brief
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving problems marketers have been...
by James Hickey | Oct 22, 2025 | News Brief
At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential go-to-market workloads across the entire revenue organization. Built into the Gong Revenue AI Operating System (OS), these capabilities are designed...
by James Hickey | Oct 22, 2025 | Blog
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy & Planning Series (SPS) (#SPS25) set for Oct. 27. Titled...
by James Hickey | Oct 22, 2025 | Feature
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old playbook of chasing metrics like clicks and downloads is no longer enough. Today, success is measured by tangible business outcomes, forcing a shift toward...
by James Hickey | Oct 21, 2025 | News Brief
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales conversation into actionable insights and context-aware AI agents. With the self-funded acquisition, international scaleup lemlist...
