by James Hickey | Oct 27, 2025 | News Brief
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The company is the most widely used CTV ad buying...
by James Hickey | Oct 27, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
by Andrea Duffy-Cabana, Senior Director of Paid Media at Anteriad | Oct 24, 2025 | Demanding Views
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT and Perplexity are taking a share of searches away from Google, and present search...
by James Hickey | Oct 23, 2025 | Blog
Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots or copywriting assistance) without building an...
by James Hickey | Oct 23, 2025 | News Brief
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving problems marketers have been...
by James Hickey | Oct 22, 2025 | News Brief
At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential go-to-market workloads across the entire revenue organization. Built into the Gong Revenue AI Operating System (OS), these capabilities are designed...
by James Hickey | Oct 22, 2025 | Blog
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy & Planning Series (SPS) (#SPS25) set for Oct. 27. Titled...
by James Hickey | Oct 22, 2025 | Feature
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old playbook of chasing metrics like clicks and downloads is no longer enough. Today, success is measured by tangible business outcomes, forcing a shift toward...
by James Hickey | Oct 21, 2025 | News Brief
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales conversation into actionable insights and context-aware AI agents. With the self-funded acquisition, international scaleup lemlist...
by James Hickey | Oct 21, 2025 | Blog
Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of...
by James Hickey | Oct 21, 2025 | News Brief
Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs. Only 8% of marketers report having...
by James Hickey | Oct 20, 2025 | News Brief
At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth edition of Agentforce. Agentforce 360 is the foundation for enterprise-grade artificial intelligence (AI) agents, now featuring a new...
