by James Hickey | Oct 20, 2025 | Blog
Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are recognizing that ABM offers a blueprint for efficient growth— one that replaces broad outreach with precisely...
by James Hickey | Oct 20, 2025 | News Brief
More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing strategies and leveraging intelligence and data insights to inform decision making, according to a recently released survey from Madison Logic...
by Mike Hauptman, CEO and founder, AdLib Media Group | Oct 17, 2025 | Demanding Views
Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and the well-being of publishers. The rub is that advertisers do want to spend outside the walled gardens. They just don’t know how. Ask most marketers and...
by James Hickey | Oct 16, 2025 | Blog
Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez for our recently released webinar titled Marketing’s Anatomy: How to...
by James Hickey | Oct 16, 2025 | Case Studies
As companies grow, they often face hurdles from disconnected systems, inconsistent messaging and to a lack of formal enablement. This results in sales rep operating without a centralized content hub to and struggle to locate the right content at the right time. These...
by James Hickey | Oct 15, 2025 | Blog
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry and the best way to navigate them. Sponsored by LinkedIn, the B2BMX lounge at AW...
by James Hickey | Oct 14, 2025 | News Brief
Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation and conversion. Unlike traditional inspection tools that stop at dashboards and summaries, the Deal Agent acts as an artificial intelligence...
by James Hickey | Oct 14, 2025 | News Brief
Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Zeta will purchase Marigold’s enterprise software business for total...
by James Hickey | Oct 13, 2025 | Blog
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they...
by James Hickey | Oct 13, 2025 | News Brief
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research report content. That is the key takeaway from the second part of 10Fold’s recently released AI-First, Buyer-Ready: Inside the New Era of B2B Content...
by Omer Gotlieb, CEO of Salespeak.ai | Oct 10, 2025 | Demanding Views
For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push them through a staged funnel. It worked…until it didn’t. Today’s buyers are breaking that system. They’re not filling out forms, they’re not waiting days for a...
by James Hickey | Oct 9, 2025 | News Brief
An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue intelligence. The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine,...
