Demand Gen Report

Leadership & Culture B2BMX 2026 B2b interaction scene in tech startup meeting for business presentation and collaboration

B2BMX 2026 Tracks: Building Teams That Drive Success

Great marketing starts with great leadership. The Leadership & Culture track at B2BMX 2026, powered by Advertising Week, focuses on how marketing leaders are rethinking how teams work, grow, and...

Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now

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Bridging The Gap: Why AI Must Be Embraced In Customer Service

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…

Demanding Views January 21

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16

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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15