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Demand Gen Report

Senior businessman and two businesswomen working together at modern officeNews Brief

Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B...

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DGR 2025 Netline Josh

Demand Gen Report 2025 Reflections: Netline’s Josh Baez

Demanding Views
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Last Week to Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

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AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut

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TIME TO WEBINAR

2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth

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Latest Posts

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What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13
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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12
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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11
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